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Honda Insight is For Plain Volks
Most cars are targeted at a specific niche market, but the folks at Honda have designed a car for the masses. This ad for the Insight proclaims: This car is for everyone! Buy one and be like everybody...
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Hellmann’s Real Mayonnaise: Be Careful What You Ask
In this ad for their Real Mayonnaise, Hellmann’s (there really is no Hellmann’s anymore, it’s actually a company called Unilever) asks the question: If we knew more about our food, would we eat...
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Charmin Ultra Strong: Enjoying the Go?
Unless you’ve been hibernating, you’ve seen the animated commercials for Charmin Ultra Strong featuring bears and their dingleberries. Are these commercials annoying? Does a bear sh*t in the woods? To...
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Saturday Night Live Black Friday Commercial Parody
This link is to a Hulu video of a Saturday Night Live commercial parody. I would have liked to embed the video in the blog, but there’s no way to do that with a video on Hulu and a WordPress.com …...
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Where to Go When You’re In Boston
Right. Where was I … I don’t have an ad today. Instead, there’s this, sent in by one of my friends, who discovered that the people at the hotel he’s staying at in Boston thoughtfully left a...
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The Flintstones: Fred And Barney And Winston
Return with us now to 1966 — the good old days — when you could sit down with the family to watch The Flintstones, while the folks at Winston Cigarettes marketed cigarettes to your kids. As Fred says,...
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Movado: An Ad Worthy of an Art Museum
There’s a class of ads for luxury brands found in upscale magazines like Vogue and Vanity Fair that utilize images and little, if any, copy. The advertisers take it for granted that the reader is...
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Xerox: Real Business, Complicated
This ad for Xerox isn’t visually appealing and the copy is filled with marketing-speak gobbledegook: Order-to-cash lifecycle, scalable solutions, measurable process efficiencies. I don’t even know...
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TV Commercial: Japanese Advertising Secrets
An interesting and unusual TV commercial for sushi from Japan.
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